Laminex is an iconic Australian design brand. It was started in a suburban shed almost 90 years ago and went on to establish the laminates category in this country. But in 2019, the market for interior surface materials is highly competitive. The relationships Laminex has with architects and designers are vital to the business, not only because they specify Laminex products into their projects, but because they’re key influencers of the broader consumer market.
Infinite Shapes is helping Laminex build and grow these relationships. We’re delivering a stream of content for the Laminex design blogs, collaborating on video production and providing copywriting support for consumer marketing – telling stories that place Laminex products squarely in the contemporary design conversation.