Storytelling is intrinsic to humanity. It predates stone tablets and hieroglyphs, let alone smartphones and hashtags. The right combination of words, pictures and sounds can make us happy, sad, excited, fearful. They can educate, build trust, guide behaviour and inspire decisions.
Of course, you’re a marketer – you’ve heard this story before. But in amongst all of the content marketers content-marketing themselves into your LinkedIn feed, the emotional power of storytelling is too often overlooked in favour of formulas and process. Perhaps science is easier to write about than art. In practice, both are needed to create content that affects your customers and delivers a commercial effect.
There’s the science of social media, conversion metrics, audience personas and more, but then the art of storytelling – bringing together the words, pictures and sounds that will make your customers feel something, and then do something.
Infinite Shapes is a new kind of content marketing agency, with no legacy attachment to a single media channel. We focus on your brand, your audience and your objectives, and create content in whichever formats will achieve the best results. Our content-first approach can be woven through all of your marketing communications – web, social, print, DM and EDM, video, podcasts, ATL, in-store, PR, and more – bringing the art of storytelling to all of your customer touchpoints.
Stories work on people, affecting what people are able to see as real, as possible.
Eventually everything connects – people, ideas, objects. The quality of the connections is the key.